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Tedla VIP
Project type
Brand Identity
Date
Aug, 2024
Location
United States
Tedla VIP's rebranded logo captures the essence of the company's heritage and bright future. At the heart of the design is the letter "T," for the company's founding name. With overall general shape of a universal medical cross symbol, Surrounding the cross are abstract car wheels and road shapes, representing the company's far-reaching operations within USA and Africa. Topping the logo is a crown symbol, highlighting Tedla VIP's commitment to delivering a premium "VIP" experience to every client. Finally, an abstract figure with arms raised celebrates the company's dedication to its people. The design aesthetics and color palette of the rebranded logo also pays homage to the previous visual identity, retaining the signature darker blue and gold tones. This deliberate choice reinforces the company's continuity, while allowing the new design to feel both fresh and firmly grounded in Tedla VIP's established brand
