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EAST

Project type

Brand Identity

Date

November 2022

Location

Washington DC, United States

EAST (Ethiopian Academy of Science & Technology) is academy for science technology and Management. The overall visual idea of the logo is virtical grid layout of letters E, A, S and T: spelling EAST, the abbreviated initials of the brand. It is Highly important to include the acronym in the actual logo design as a horizontal wordmark/lettermark or as creatively used here and capitalize on the catchy brand name rather than going in the route of using other design concepts/ illustrations or graphical elements.

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