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Azmari Tunes
Project type
Brand Identity
Date
Oct, 2024
Location
Ethiopia
The Azmari Tunes logo is a striking visual representation of the brand's mission to celebrate and promote Ethiopian music
and culture on a global stage. At the heart of the design is vintage -inspired shape of the Masinko, a traditional Ethiopian
stringed instrument closely associated with the Azmari, local entertainers who have long been the country's rich musical
heritage. Seamlessly integrated into the Masinko's iconic form are the initial letters "a" and "t," skillfully crafted to resemble
musical notes and symbolizing the Azmari Tunes brand. Reflecting the project's overarching goal of bridging the gap
between the time-honored sounds of Ethiopia and the global musical landscape. Nestled within the Masinko's bridge, or
"Birkuma," is a subtle upsidedown heart symbol, a hidden metaphor for the power of music to transcend cultural boundaries and foster cross-cultural dialogue where diverse musical traditions can meet, inspire, and enrich one another.