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Augment Jobs
Project type
Brand Identity
Date
Jul, 2024
Location
United States
The Augmented Jobs logo features two interlocking and augmented, upward-pointing arrows forming an abstract "A" shape. This dynamic icon symbolizes upward momentum, career growth, and the "augmented" nature of the firm's services. Strategically arranged using golden ratio principles, the overlapping arrows also subtly suggest a rocket ship, conveying Augmented Jobs' ability to propel clients to new heights, while the directional arrows incorporate a compass motif. Framing this modern, technology-forward graphic is a minimalist representation of a classic shirt-and-tie, nodding to the recruitment industry's heritage while integrating seamlessly with the logo's innovative aesthetic.
