EAST
Ethiopian Academy of Science & Technology is academy for science technology and Management. The overall visual idea of the logo is vertical grid layout of letters E, A, S and T: spelling EAST, the abbreviated initials of the brand.
Client
Year
November 2022
Category
Branding
Type of Work
Brand Identity
Guideline document
Brand Strategy
• What do we need?
The most recognizable University logos are often the most unique and creative. Being a professional institution, it becomes highly important for any university to maintain its identity. They are highly important in marketing and must be created carefully considering all the institutional details.
• Our Goals
Designing a logo that represents the brand very well. Coming up with a scalable design language that could be used across the board. Iconic & Modern brand identity, Bold, Ambitious, Depicts Unity, Creativity, Fun
Color Usage
#051254 Navy blue color is commonly associated with knowledge, authority and discipline.
#F09205 This Sun-set Orange works really well with Navy blue. Often being associated with youth, friendliness, warmth and confidence.
The overall visual idea of the logo is virtical grid layout of letters E, A, S and T: spelling EAST, the abbreviated initials of the brand. It is Highly important to include the acronym in the actual logo design
As a horizontal wordmark or as creatively used here and capitalize on the catchy brand name rather than going in the route of using other design concepts/ illustrations or graphical elements.
